Have you ever wanted an exclusive look into what goes on behind the scenes in the world of public relations?
WhatRUWearing and PR Couture partnered up to produce the reality web series PR Girl. The show follows Chicago-based entertainment publicist, social media expert, full-time graduate student and Lyme Disease advocate Alexandra Moresco as she balances grad school at DePaul University, planning her wedding and the first annual Chicago gala for a global organization, all while running her own PR firm.
As many of my readers know, I studied communication and public relations in college, and am pursuing a career in the field of PR. Lately, however, I’ve been struggling with where I’m currently at and where I’m headed in my career. Just when I was thinking about giving up on my dream of working in public relations, I received an email promoting the web series. Immediately I knew I HAD to watch it, and managed to binge it within the hour.
After watching part 1 of the series, I wanted to run out and tell my friends that are pursuing careers in PR about it! I found it very easy to relate to Alex as a young professional. She proves that no matter how young you are, you are capable of anything and everything you set your mind to as long as you’re willing to put in the work, and I think that is a great message. The show also gives the viewer an inside look into what really goes behind the glitz and glamour of PR.
Watching this show has inspired me to keep pushing forward no matter what obstacles I may face on my way to reaching my goals. That is why I was so excited to have the opportunity to ask Alex a few questions about her career in the below Q & A!
Q & A with Alexandra Moresco
Kourtney: Why did you want to get into the PR profession?
Alexandra: Honestly – getting into the PR field was a mistake! I started out at DePaul University as an accounting major – if you know anything about accounting, there is no creativity in it! I wound up starting a blog to exercise my creative muscle and much to my shock people actually read it. I wound up learning how to make media kits, work with brands and grow a following which ultimately led me to developing PR skills! I changed my major to PR my Sophomore year of college and knew it was for me.
What do you find most challenging about your career?
PR in general can be a challenging field because the landscape is always changing- there is always a new social media network, media outlet or app to keep up with. You constantly have to be very in tune with the industry and what is trending.
What drives your success?
I have always been a little bit of a workaholic- I love working with clients I truly believe in, and every mention we get or deal we do feels like a major win. My clients become some of my best friends so I am always very passionate about seeing them succeed.
Right now, I am doing a lot of work fundraising and raising awareness for Global Lyme Alliance: a 501C3 nonprofit that is working to find accurate diagnostic testing and a cure for Lyme disease. 55% of testing for Lyme is inaccurate and there is no cure which I find totally unacceptable. I am personally battling Lyme right now so the thought of changing chronic illness for the next generation is what keeps me going.
What do you do to keep current in the PR industry?
Personally, I stay in touch with others in different areas of the industry to see what is going on. I also read magazines like Entrepreneur and Fast Company to keep up to date with what is changing in tech to see where social media is headed.
What is your favorite part of your job?
My favorite part of working in PR is the fact that I get to work on projects that I am incredibly passionate about all while exercising my creative muscle!
What is your best advice for aspiring PR professionals?
I have two chunks of advice for aspiring PR professionals. Growing up, my mom had a plaque in our kitchen that said “say little, do much.” That always reminded me not to just say I was going to do something, but to actually do it.
The second has to be: be a genuine, nice person. Most people can tell if you are being disingenuous and will stay away from you. Being nice to everyone you meet should just be common sense: after getting diagnosed with Lyme, it truly made me realize that everyone is going through some kind of personal battle. If you are a kind person, good things will come your way, personally and professionally!
Have you watched PR Girl, yet? Binge watch season 1 here, and let me know what you think!