I have been teasing you all about a big announcement for a few months now, and it’s finally time for me to tell you all the big news…
SURPRISE! I REBRANDED!!
I know what you guys are thinking… “okay, Kourtney, but didn’t you just rebrand a few years ago?” The answer is yes, yes I did; however, one thing I love about blogging is that blogs aren’t meant to remain stagnant – a blog grows and changes with its author. When I previously rebranded, I was fresh out of college, and didn’t really have a good grasp on what a brand consisted of. Since one of my responsibilities at work is managing our brand and taking a few classes, I now have a better understanding of what brand management entails.
I’ve always thought of this blog as an extension of myself and my creative outlet. Truth be told, I’ve been feeling as though my blog has been missing something, but I just couldn’t put my finger on it. This in turn made me feel as though I wasn’t being 100% true to myself and that was being reflected in my blog. I cannot stress enough how much I adore solely writing about topics that I’m passionate about, and being able to connect with my readers on a personal level. That being said, I felt as though a change needed to be made and, thus, a new brand was born!
I’d like to extend a HUGE thank you to Katelyn at Driftwood and Daisies for taking on this project with me, and sharing her AMAZING design work!
Stay tuned for a new look coming soon!