This Fall, WhatRUWearing brings PR Girl back for round two! This season, the reality web series gives viewers a look behind the scenes of three PR pros navigating the worlds of fashion, beauty and lifestyle PR. If you read my previous post for season 1, you’d know that I loved every second of the show, and it left me so inspired to pursue a career in PR. I am thrilled to have the opportunity to get to know the stars of the new season a bit better by featuring them here!
Today, I’m introducing you to Nolita Pore. Nolita recently relocated from Houston to Chicago, making the career leap from higher education to PR and marketing. In her new role as Social Media & Public Relations Manager at Namaste, a leading hair care company, she demonstrates her expertise of how the digital marketing world operates in developing and executing strategic campaigns, brand management, and more. In addition to her full-time role, Nolita exercises her creative writing skills on her amazing blog The MonaLita. Learn more about Nolita in my Q & A with her below!
Q & A with Nolita Pore
Kourtney: Why did you want to get into the PR profession?
Nolita: I have wanted to be in a creative field ever since I was a little girl. PR has allowed me to find that perfect balance as a creative. I can utilize all of creative talents and ideas to push a brand forward.
What do you find most challenging about your career?
What I have found most challenging at times has been teaching people that I do so much more than write captions for Instagram posts. That’s just 1% of the impact that I have had on the brands that I have worked for. Typically I have found that people who do not understand the power of digital marketing lack the ability to respect what my profession calls for me to do.
What drives your success?
What drives my success is my desire to establish a sustainable legacy of wealth for my future family. Every day I wake up with the intent to be paid my worth, to make my family proud, and do all that I can to get a few future brown babies of the Forbes list. Oh also, I won’t stop grinding until I can take a sweepstakes sized check to Navient headquarters and pay my student loans off in FULL.
What do you do to keep current in the PR industry?
I have to keep my finger on the pulse of the culture. I value the demographic that I strategically market to because I am that demographic. By me valuing them I have to know what’s going on across the board in the culture.
What surprised you most about working in PR?
What surprised me the most was how misunderstood PR and digital marketing is. It’s always funny when I travel for work and people assume I’m being paid to fly to different cities and simply twiddle my thumbs but once they realize I work 10-12 hour days working the beautiful events they only see from one perspective on social media they respect what I do more.
What is your favorite part of your job? Least favorite?
Favorite part is seeing the end result of my strategies and hard work. My least favorite part at times can be having to engage in surface level conversation at events because I am an introvert in my mind and if a conversation isn’t helping me to grow or learn I prefer to remain quiet.
What has been your biggest win thus far?
My biggest win thus far was breaking into this industry after soooooooooooooooooooooo many people told me to just go teach because it probably wouldn’t play out the way I wanted but look at me now!
Have you had to overcome any big obstacles? If so, how did you deal with it?
My biggest obstacle was making the decision to give up my life in Houston to move back to Chicago to pursue my career change from higher education to pr/marketing. I had to readjust to living with family at the age of 30 after having lived on my own for 10+ years. It was a challenge but that short term sacrifice has set ya girl up to be in this season of growth right now, so it’s all good.
How do you like to spend your time outside of work?
Outside of work I love to go on solo adventures whether it be to a new restaurant, walk on the beach, or going to a concert. Also I am still on cloud 9 of being back out on my own with my new apartment so I just love coming home and sitting in silence in MY place.
If you weren’t in PR, what would you be doing?
If I wasn’t in PR and didn’t have level 10 stage fright I would probably be a singer. I love singing but I just get soooooo nervous.
What is your best advice for aspiring PR professionals?
Figure out what YOUR formula of success looks like and do not sleep on what your gut tells you. My formula of success has been me being me and people either love it or move around. When I stopped going to interviews attempting to present myself how society tells me to I found that those interviewing connected with how real I am and my passion for what I do. Show your hunger and go for yours! The right people will respect it and want you on their team.
Follow Nolita @TheMonaLita