New Year, New Goals // 2018

Happy New Year!

Every year I share my goals for the year with my readers as a means of holding myself accountable (see last year’s goals here).  At least once a month, I take a look back at the post to remind myself of my priorities and altar my strategy to reach my goals, if need be.

As you continue reading, you might notice that a lot of the goals are the same as last year’s. Why, you ask? The answer is quite simple – last year I failed to hold myself accountable or give myself the ability to measure my goals. Reflection on the pure laziness I exhibited last year lit a fire in me to be so much better than I was last year. So, here are my measurable, attainable goals for 2018:

  1. Work towards my goal of being fluent in another language by utilizing Duolingo at least 3 times a week – I used this app before my trip to Italy and it helped immensely. This time around, I will be using it to freshen up on my French!
  2. Explore a new place once a month – either local or out of town
  3. Be mindful of what I’m putting into my body, and log it daily
  4. Go AT LEAST an hour without technology a day
  5. Continue my education either through grad school or online courses
  6. Workout at least 5 times a week – I just started the Body Love app by Anna Victoria and, surprisingly, I actually love it! I’ve mentioned before that I loathe working out, but this time around, I’m actually looking forward to my workout for the day which is a HUGE improvement. I will be giving updates throughout my new fitness journey on my social media channels which are linked in the sidebar if you do not follow me already!

What are your goals for 2018? If we have similar goals, what are you doing to reach them?

-K.

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January Playlist

LOVE // Kendrick Lamar, Zacari

Finesse (Remix) // Bruno Mars, Cardi B

Filthy // Justin Timberlake

Feels Great // Cheat Codes, Fetty Wap, CVBZ

River // Eminem, Ed Sheeran

Let You Down // NF

God Save Our Young Blood // BØRNS, Lana Del Rey

Shoot Me Straight // Brothers Osborne

Never Be the Same // Camila Cabello

For You // Liam Payne, Rita Ora

Calling All PR Girls!!

PR Girl logo3-07.jpgHave you ever wanted an exclusive look into what goes on behind the scenes in the world of public relations?

WhatRUWearing and PR Couture partnered up to produce the reality web series PR Girl. The show follows Chicago-based entertainment publicist, social media expert, full-time graduate student and Lyme Disease advocate Alexandra Moresco as she balances grad school at DePaul University, planning her wedding and the first annual Chicago gala for a global organization, all while running her own PR firm.

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As many of my readers know, I studied communication and public relations in college, and am pursuing a career in the field of PR. Lately, however, I’ve been struggling with where I’m currently at and where I’m headed in my career.  Just when I was thinking about giving up on my dream of working in public relations, I received an email promoting the web series. Immediately I knew I HAD to watch it, and managed to binge it within the hour.

After watching part 1 of the series, I wanted to run out and tell my friends that are pursuing careers in PR about it! I found it very easy to relate to Alex as a young professional. She proves that no matter how young you are, you are capable of anything and everything you set your mind to as long as you’re willing to put in the work, and I think that is a great message. The show also gives the viewer an inside look into what really goes behind the glitz and glamour of PR.

Watching this show has inspired me to keep pushing forward no matter what obstacles I may face on my way to reaching my goals. That is why I was so excited to have the opportunity to ask Alex a few questions about her career in the below Q & A!

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Q & A with Alexandra Moresco

Kourtney: Why did you want to get into the PR profession?

Alexandra: Honestly – getting into the PR field was a mistake! I started out at DePaul University as an accounting major – if you know anything about accounting, there is no creativity in it! I wound up starting a blog to exercise my creative muscle and much to my shock people actually read it. I wound up learning how to make media kits, work with brands and grow a following which ultimately led me to developing PR skills! I changed my major to PR my Sophomore year of college and knew it was for me.

What do you find most challenging about your career?

PR in general can be a challenging field because the landscape is always changing- there is always a new social media network, media outlet or app to keep up with. You constantly have to be very in tune with the industry and what is trending.

What drives your success?

I have always been a little bit of a workaholic- I love working with clients I truly believe in, and every mention we get or deal we do feels like a major win. My clients become some of my best friends so I am always very passionate about seeing them succeed.

Right now, I am doing a lot of work fundraising and raising awareness for Global Lyme Alliance: a 501C3 nonprofit that is working to find accurate diagnostic testing and a cure for Lyme disease. 55% of testing for Lyme is inaccurate and there is no cure which I find totally unacceptable. I am personally battling Lyme right now so the thought of changing chronic illness for the next generation is what keeps me going.

What do you do to keep current in the PR industry?

Personally, I stay in touch with others in different areas of the industry to see what is going on. I also read magazines like Entrepreneur and Fast Company to keep up to date with what is changing in tech to see where social media is headed.

What is your favorite part of your job?

My favorite part of working in PR is the fact that I get to work on projects that I am incredibly passionate about all while exercising my creative muscle!

What is your best advice for aspiring PR professionals?

I have two chunks of advice for aspiring PR professionals. Growing up, my mom had a plaque in our kitchen that said “say little, do much.” That always reminded me not to just say I was going to do something, but to actually do it.

The second has to be: be a genuine, nice person. Most people can tell if you are being disingenuous and will stay away from you. Being nice to everyone you meet should just be common sense: after getting diagnosed with Lyme, it truly made me realize that everyone is going through some kind of personal battle. If you are a kind person, good things will come your way, personally and professionally!

Have you watched PR Girl, yet? Binge watch season 1 here, and let me know what you think!

-K.

December Playlist

Him & I // G-Eazy & Halsey

Lemon // N.E.R.D. & Rihanna

Let Me Go // Hailee Steinfeld, Alesso, Florida Georgia Line

So Far Away // Martin Garriz, David Guetta, Jamie Scott, Romy Dya

Perfect Duet // Ed Sheeran, Beyonce

Miss You // Louis Tomlinson

No More // PRETTYMUCH, French Montana

Midnight Train to Memphis // Chris Stapleton

Out of Nowhere Girl // Luke Bryan

Gratitude

With the advent of Thanksgiving upon us, it’s necessary to take the time away from our busy schedules and reflect on all of the blessings we’ve received throughout the year.

All too often, we get caught up in the craziness of our day to day lives, and don’t take the time to appreciate and thank God for everything both big and small in our lives. I challenge you to take your blessings and use them to give to others during this season of giving. Whether it’s simply paying forward a previous favor someone did for you, or paying for the person behind you in line at Starbucks.

“Not what we say about our blessings, but how we use them, is the true measure of our Thanksgiving.” – Betsy Farrell

I am truly grateful, thankful, and blessed for an incredible year thus far. I have so many things to be thankful for, including the opportunity to travel to another country for the first time, my family is going to be together for the holidays, and my Airman is FINALLY coming back to the states in just a few more days!

What are you most grateful for this year?

Happy Thanksgiving, everyone!

-K.

Surviving My First Post-Grad Job: A Year in Reflection

“There is no substitute for hard work” – Thomas Edison

I’ve been at my first post-grad job for about a year and a half now, and thus far it has been a whirlwind of learning experiences. If you’ve stuck with me this long, you’ll know that I did a brief reflection after my first week on the job. Needless to say, after only a week on the job, I had no idea what lay ahead for me in my position.

A Brief HistoryInitially, I was hired on to take over our Social Media Strategist’s position while she was on maternity leave. She’d been at the company for about five years at the time, and is  beyond fantastic at her job. Daunting was an understatement. As turbulent as it seemed at the time, I found that I really enjoyed the position, namely because I was gaining more global experience than I ever thought I would. Upon her return in January, I was handed over some of the same responsibilities I was doing in her position, such as branding/merchandising, writing press releases, and managing local trade shows and conferences. These items, as well as a few others, are what I’m currently responsible for in my position.

Here are a few lessons I’ve taken away from my first year in corporate America:

  • You will make mistakes. Accept them. Learn from them. Early on, I was terrified of making any mistakes, but it turned out that I was preventing myself from learning. After a series of events and some self reflection, I finally acknowledged that it is all part of being human, and the learning process.
  • Be hungry to learn. Take on every learning opportunity you are given even if it scares you; something truly great could come out of the experience. If an opportunity is not directly presented to you, it does not hurt to ask! In fact, it will make you an exemplary employee.
  • Ask questions unapologetically. I’m not going to lie, it took me a while to figure out that my co-workers are not going to get mad at me or annoyed with me if I have a question. It’s always better to ask a question, rather than assuming and doing something wrong. You are not expected to know everything when you first start out. Be sure not to ask the SAME question over and over again – this is where you’ll piss people off.
  • Find yourself a mentor. Being one of the youngest people in the company is a challenge in itself. Luckily, I’ve been blessed with an awesome team that genuinely wants me to succeed.
  • Don’t take things too personally. This is something that I’m still struggling with, and – quite frankly – I think it takes a while to learn.
  • Leave work at work. I CANNOT emphasize this enough! You will have a much healthier work-life balance if you leave anxieties and stress pertaining to work at the door on your way out. You work to live, you don’t live to work.
  • Take care of yourself outside of work. If you’re not at your best outside of work, there’s absolutely no way you can bring your best foot forward at work. Take at least an hour out of your day to relax and “treat yo’self”.

Not too shabby for YEAR 1! It was no easy feat, yet I’ve learned a lot about myself and grown immensely throughout the process. Obviously there is still much more to learn throughout my career, and I’m beyond excited to see what the future holds!

-K.

November Playlist

Wolves // Selena Gomez, Marshmello

Told You So // Miguel

Faking It // Calvin Harris, Kehlani, Lil Yachty

L.A. // Rosie Darling, OKO

Rake It Up // Yo Gotti, Nicki Minaj

No Limit // G-Eazy, A$AP Rocky, Cardi B

Wait // Maroon 5

Tough Love // Chris Brown

Riding Shotgun // Kygo, Oliver Nelson, Bonnie McKee

End of the World // Kelsea Ballerini