I have been teasing you all about a big announcement for a few months now, and it’s finally time for me to tell you all the big news…
SURPRISE! I REBRANDED!!
I know what you guys are thinking… “okay, Kourtney, but didn’t you just rebrand a few years ago?” The answer is yes, yes I did; however, one thing I love about blogging is that blogs aren’t meant to remain stagnant – a blog grows and changes with its author. When I previously rebranded, I was fresh out of college, and didn’t really have a good grasp on what a brand consisted of. Since one of my responsibilities at work is managing our brand and taking a few classes, I now have a better understanding of what brand management entails.
I’ve always thought of this blog as an extension of myself and my creative outlet. Truth be told, I’ve been feeling as though my blog has been missing something, but I just couldn’t put my finger on it. This in turn made me feel as though I wasn’t being 100% true to myself and that was being reflected in my blog. I cannot stress enough how much I adore solely writing about topics that I’m passionate about, and being able to connect with my readers on a personal level. That being said, I felt as though a change needed to be made and, thus, a new brand was born!
I’d like to extend a HUGE thank you to Katelyn at Driftwood and Daisies for taking on this project with me, and sharing her AMAZING design work!
It’s definitely been a minute since I’ve had a chance to sit down and work on a post, but – truth be told – life gets crazy while trying to balance my full-time job, personal life, and blogging all while maintaining my sanity. Although I’ve been on this little hiatus, I’ve been working on some projects behind the scenes of the blog, so stay tuned for some exciting news, big changes, and fun, new content coming soon!
I’ve decided to start this new Week in Review series as a “revamp” of the former Keeping It Current and monthly playlist series, but instead of just talking about myself, I’ll be sharing content relevant to my readers including books, new tv shows that have sparked my interest, new music, interesting articles, shopping/sales, and more. I’m always open to hearing what you guys want to see on the blog so feel free to leave a comment on my posts or dm me on my social channels; whether it’s something you’re looking to read about from my perspective in a post or a featured quick read in these Week in Review posts, I want to hear from you!
Looking Ahead: Be sure to check out my Instagram story in the next few days to take a survey on what you’d like to see on the blog this summer. And be sure to keep your eye out for my big announcement!