PR Girl Season 2: New Faces, Same Hustle

37913775_692280957776826_2966294492690251776_n

This Fall, WhatRUWearing brings PR Girl back for round two! This season, the reality web series gives viewers a look behind the scenes of three PR pros navigating the worlds of fashion, beauty and lifestyle PR. If you read my previous post for season 1, you’d know that I loved every second of the show, and it left me so inspired to pursue a career in PR. I am thrilled to have the opportunity to get to know the stars of the new season a bit better by featuring them here!

Today, I’m introducing you to Nolita Pore. Nolita recently relocated from Houston to Chicago, making the career leap from higher education to PR and marketing. In her new role as Social Media & Public Relations Manager at Namaste, a leading hair care company, she demonstrates her expertise of how the digital marketing world operates in developing and executing strategic campaigns, brand management, and more. In addition to her full-time role, Nolita exercises her creative writing skills on her amazing blog The MonaLita. Learn more about Nolita in my Q & A with her below!

 

Nolita_PR

Q & A with Nolita Pore

Kourtney: Why did you want to get into the PR profession?

Nolita: I have wanted to be in a creative field ever since I was a little girl. PR has allowed me to find that perfect balance as a creative. I can utilize all of creative talents and ideas to push a brand forward.

What do you find most challenging about your career?

What I have found most challenging at times has been teaching people that I do so much more than write captions for Instagram posts. That’s just 1% of the impact that I have had on the brands that I have worked for. Typically I have found that people who do not understand the power of digital marketing lack the ability to respect what my profession calls for me to do.

What drives your success?

What drives my success is my desire to establish a sustainable legacy of wealth for my future family. Every day I wake up with the intent to be paid my worth, to make my family proud, and do all that I can to get a few future brown babies of the Forbes list. Oh also, I won’t stop grinding until I can take a sweepstakes sized check to Navient headquarters and pay my student loans off in FULL.

What do you do to keep current in the PR industry?

I have to keep my finger on the pulse of the culture. I value the demographic that I strategically market to because I am that demographic. By me valuing them I have to know what’s going on across the board in the culture.

What surprised you most about working in PR?

What surprised me the most was how misunderstood PR and digital marketing is. It’s always funny when I travel for work and people assume I’m being paid to fly to different cities and simply twiddle my thumbs but once they realize I work 10-12 hour days working the beautiful events they only see from one perspective on social media they respect what I do more.

What is your favorite part of your job? Least favorite?

Favorite part is seeing the end result of my strategies and hard work. My least favorite part at times can be having to engage in surface level conversation at events because I am an introvert in my mind and if a conversation isn’t helping me to grow or learn I prefer to remain quiet.

What has been your biggest win thus far?

My biggest win thus far was breaking into this industry after soooooooooooooooooooooo many people told me to just go teach because it probably wouldn’t play out the way I wanted but look at me now!

Have you had to overcome any big obstacles? If so, how did you deal with it?

My biggest obstacle was making the decision to give up my life in Houston to move back to Chicago to pursue my career change from higher education to pr/marketing. I had to readjust to living with family at the age of 30 after having lived on my own for 10+ years. It was a challenge but that short term sacrifice has set ya girl up to be in this season of growth right now, so it’s all good.

How do you like to spend your time outside of work?

Outside of work I love to go on solo adventures whether it be to a new restaurant, walk on the beach, or going to a concert. Also I am still on cloud 9 of being back out on my own with my new apartment so I just love coming home and sitting in silence in MY place.

If you weren’t in PR, what would you be doing?

If I wasn’t in PR and didn’t have level 10 stage fright I would probably be a singer. I love singing but I just get soooooo nervous.

What is your best advice for aspiring PR professionals?

Figure out what YOUR formula of success looks like and do not sleep on what your gut tells you. My formula of success has been me being me and people either love it or move around. When I stopped going to interviews attempting to present myself how society tells me to I found that those interviewing connected with how real I am and my passion for what I do. Show your hunger and go for yours! The right people will respect it and want you on their team.

Follow Nolita @TheMonaLita

 

Are you caught up on the first season? You can binge watch season 1 on the PR Girl Series website, and check out my Q & A with the star of season 1, Alexandra Moresco here.

– K.

Facebook | Twitter | Instagram |Pinterest

 

Calling All PR Girls!!

PR Girl logo3-07.jpgHave you ever wanted an exclusive look into what goes on behind the scenes in the world of public relations?

WhatRUWearing and PR Couture partnered up to produce the reality web series PR Girl. The show follows Chicago-based entertainment publicist, social media expert, full-time graduate student and Lyme Disease advocate Alexandra Moresco as she balances grad school at DePaul University, planning her wedding and the first annual Chicago gala for a global organization, all while running her own PR firm.

20708353_1522124727826189_3731383588777832412_n

As many of my readers know, I studied communication and public relations in college, and am pursuing a career in the field of PR. Lately, however, I’ve been struggling with where I’m currently at and where I’m headed in my career.  Just when I was thinking about giving up on my dream of working in public relations, I received an email promoting the web series. Immediately I knew I HAD to watch it, and managed to binge it within the hour.

After watching part 1 of the series, I wanted to run out and tell my friends that are pursuing careers in PR about it! I found it very easy to relate to Alex as a young professional. She proves that no matter how young you are, you are capable of anything and everything you set your mind to as long as you’re willing to put in the work, and I think that is a great message. The show also gives the viewer an inside look into what really goes behind the glitz and glamour of PR.

Watching this show has inspired me to keep pushing forward no matter what obstacles I may face on my way to reaching my goals. That is why I was so excited to have the opportunity to ask Alex a few questions about her career in the below Q & A!

IMG_0010-Edit-HiRes

Q & A with Alexandra Moresco

Kourtney: Why did you want to get into the PR profession?

Alexandra: Honestly – getting into the PR field was a mistake! I started out at DePaul University as an accounting major – if you know anything about accounting, there is no creativity in it! I wound up starting a blog to exercise my creative muscle and much to my shock people actually read it. I wound up learning how to make media kits, work with brands and grow a following which ultimately led me to developing PR skills! I changed my major to PR my Sophomore year of college and knew it was for me.

What do you find most challenging about your career?

PR in general can be a challenging field because the landscape is always changing- there is always a new social media network, media outlet or app to keep up with. You constantly have to be very in tune with the industry and what is trending.

What drives your success?

I have always been a little bit of a workaholic- I love working with clients I truly believe in, and every mention we get or deal we do feels like a major win. My clients become some of my best friends so I am always very passionate about seeing them succeed.

Right now, I am doing a lot of work fundraising and raising awareness for Global Lyme Alliance: a 501C3 nonprofit that is working to find accurate diagnostic testing and a cure for Lyme disease. 55% of testing for Lyme is inaccurate and there is no cure which I find totally unacceptable. I am personally battling Lyme right now so the thought of changing chronic illness for the next generation is what keeps me going.

What do you do to keep current in the PR industry?

Personally, I stay in touch with others in different areas of the industry to see what is going on. I also read magazines like Entrepreneur and Fast Company to keep up to date with what is changing in tech to see where social media is headed.

What is your favorite part of your job?

My favorite part of working in PR is the fact that I get to work on projects that I am incredibly passionate about all while exercising my creative muscle!

What is your best advice for aspiring PR professionals?

I have two chunks of advice for aspiring PR professionals. Growing up, my mom had a plaque in our kitchen that said “say little, do much.” That always reminded me not to just say I was going to do something, but to actually do it.

The second has to be: be a genuine, nice person. Most people can tell if you are being disingenuous and will stay away from you. Being nice to everyone you meet should just be common sense: after getting diagnosed with Lyme, it truly made me realize that everyone is going through some kind of personal battle. If you are a kind person, good things will come your way, personally and professionally!

Have you watched PR Girl, yet? Binge watch season 1 here, and let me know what you think!

-K.